The CRAFT Framework
CRAFT is a structured approach to writing effective prompts for AI video tools. Each letter represents a key element of a great prompt.
C — Context
Set the scene. Describe the genre, style, mood, and technical parameters. Example: 'Cinematic documentary style, 4K, warm color palette, shallow depth of field.'
R — Role
Define AI's role. Tell the AI what perspective to take. Example: 'Act as an experienced colorist working on a noir thriller.'
A — Action
Specify the task. Be explicit about what you want. Example: 'Generate a 10-shot storyboard sequence for the chase scene described below.'
F — Format
Define the output format. Specify dimensions, duration, file type, or structure. Example: 'Output as 16:9 frames, each with a brief description of camera movement.'
T — Tone
Set the creative tone. Guide the emotional quality. Example: 'Suspenseful but not horror — more Hitchcock than slasher.'
Common Prompt Patterns
Scene Description
Use rich visual language: lighting, camera angle, movement, subject position, and mood.
Style Reference
Reference specific films, directors, or visual styles to guide AI output.
Iterative Refinement
Start broad, then refine. Each iteration should adjust one or two elements.
Common Mistakes
Being Too Vague
'Make it look good' gives AI nothing to work with. Be specific about style, mood, and technical parameters.
Being Too Specific
Overloading prompts with conflicting details creates confusion. Focus on the most important elements.
Ignoring Negative Prompts
Telling AI what NOT to do is often as important as what to do. Use negative prompts to avoid unwanted results.
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